Privacy Policy

Welcome to Active Swimwear Shop (“we,” “our,” or “us”). We specialize in fashionable and functional swimwear and beachwear for the whole family, from bikinis and rashguards to matching sets and accessories. Your privacy is as important to us as finding you the perfect beach outfit. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website activeswimwearshop.com.

1. Information We Collect

We collect information to provide better services to all our beach-loving customers:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our PCI-DSS compliant system), and phone number.
• Order Information: Details about the swimwear, beachwear, or accessories you purchase, including size preferences and color choices.
• Device and Usage Information: We automatically collect information about how you interact with our site, including IP address, browser type, pages viewed, and referring URLs.
• Communication Data: When you contact our customer service team, we may keep records of those communications.

2. How We Use Your Information

We use your information to enhance your beachwear shopping experience:

• Process your orders for swimwear, clothing sets, and accessories
• Provide customer support for your beach fashion needs
• Improve our website and product offerings (like our popular bikinis and kids’ rashguards)
• Send you information about new collections, promotions, and beachwear trends (if you opt-in)
• Prevent fraud and ensure the security of our payment systems
• Comply with legal obligations related to international sales

3. Sharing and Disclosure of Information

We value your privacy and only share information when necessary:

• Service Providers: We work with trusted partners who help us operate our website, process payments (like PayPal and credit card processors), and deliver your beachwear orders worldwide.
• Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our customers.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some parts of Asia and remote areas), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We take security as seriously as we take beach fashion:

• All payment information is processed using 256-bit SSL encryption
• We are PCI-DSS compliant for payment processing
• We implement robust security measures to protect against unauthorized access to our systems
• We retain personal information only as long as necessary for the purposes outlined in this policy

6. Your Rights and Choices

You have control over your personal information:

• Access and Update: You can review and update your account information by logging into your account.
• Marketing Communications: You can opt-out of promotional emails by clicking the unsubscribe link in any email.
• Data Deletion: You may request deletion of your personal information, subject to certain legal retention requirements.
• Cookies: You can set your browser to refuse all or some browser cookies (see Section 7 below).

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

Like the perfect swimsuit, we want to give you a great fit when you visit our site:

• We use cookies to remember your preferences and shopping cart items
• Analytics cookies help us understand how customers browse our swimwear collections
• Marketing cookies help us show you relevant beachwear ads (like our new bikini arrivals)
• You can control cookies through your browser settings

8. Children’s Privacy

While we specialize in kids’ swimwear and clothing, our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

9. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices. We’ll notify you of significant changes by posting the new policy on our site with an updated date.

10. Contact Us